Research shows that sustainable behaviors by SMEs are driven by the values and belief systems of their business owners. Most SMEs, however, have been slow to embrace sustainable business practices due to a lack of time or financial resources.
That dynamic, however, is changing as SMEs face greater pressure from their supply chains and procurement officers, as well as the almighty consumer, to comply. As SMEs become more educated about the opportunities available to save real dollars through renewable energy and energy efficient products, they will seek to embrace these alternatives. According to Jigar Shah—renewable energy thought leader and co-founder of SunEdison (the largest solar energy company in the world),
"the only way for the renewable energy sector to meet the $300B in global revenue projections in 2015 is to market to SMEs. And it’s a win/win for both parties. SMEs can save on unpredictable, rising energy costs and help the environment at the same time."
