Surveys characteristics of women's entrepreneurship market in the UK and finds evidence that women-owned firms outperform men's when firm characteristics (business age, sector, and size) and owner attributes (education, age) are controlled. Also finds evidence that women's firms' growth may be deliberately self-limited in the service of other values (work/life balance), personal goals, and family responsibilities. Among other notable findings: women-led businesses are significantly less likely than men's to use external sources of financing even when other factors are controlled.