Entrepreneurs continue to face strong cultural challenges in Latin America. Risk aversion is particularly common in the region, and thus many youth lack the confidence to start their own businesses for fear of failure and the associated consequences. Would-be women entrepreneurs often must deal with machismo, or male dominance, in economic matters.Additionally, Latin American cultures tend to be very community-oriented, and it is a common belief throughout much of the region that entrepreneurs are in business to make money only for themselves and are thus “abandoning” their communities, which has cast a negative light upon the concept of entrepreneurship. Moreover, strong pressures to conform to social class expectations often discourage young people from trying to improve their lives through entrepreneurship.