Commercial Bank of Africa (CBA) has introduced a revamped Business Banking proposition, aimed at strengthening the banks position in the Sh807 trillion Small and Medium Enterprises (SME) market.
The bank, which is the largest in Kenya by customer base, is targeting the suppliers and distributors of its corporate customers, traders, manufacturers and entrepreneurs in the growing real estate sector, with a range of differentiated services that suit the dynamic SME customer needs.
“CBA has had a long and successful track record within the Corporate and Retail market segments. We are leveraging on the success in these categories to introduce discernible customer value propositions that will help SMEs with easily accessible, affordable and relevant services,” said CBA Chief Executive Officer Jeremy Ngunze.