Analysis by the Cherie Blair Foundation for Women across three markets – Egypt, Nigeria and Indonesia – established that there are a number of mobile value-added solutions (VAS) which, if tailored and scaled commercially, could address the priority needs of women entrepreneurs. The Foundation's project consists of three phases: research, from which this report is the key outcome; assessment of the implementation and scale of mobile VAS solutions for women entrepreneurs in three specific markets; and a final impact assessment, which allows for comprehensive reflection on the findings from both the research and implementation phases.

The report finds that micro-entrepreneurs, representing 98% of entrepreneurial activity in the three markets, offer the biggest opportunity for mobile VAS adoption. This segment, representing companies with less than 10 employees, accounts for an average 38% of gross domestic product (GDP) and includes an estimated 32 million women across the three markets.