Under new guidelines issued by the Reserve Bank of India, the country’s mobile operators will be banned from implementing mobile payments services into their established retail networks. Analysts have noted that these new guidelines could damage the business case for mobile banking. The additional revenue that such services would generate for operators would be offset by being unable to deploy mobile banking via their existing retail outlets. Investing in new distribution channels would likely prove too much of a financial deterrent for most operators. Existing mobile money offerings from market leaders Bharti Airtel and Vodafone India have seen their success limited in comparison to equivalent services in Africa, largely due to regulation.