SME Finance Forum member Standard Chartered Bank has announced that sporting legend and Ivorian icon, Didier Drogba, will be endorsing the Bank’s first digital bank in Africa as its ‘Digital Bank Ambassador’.

Llaunched in Abidjan, Côte d’Ivoire on March 14, 2018, Standard Chartered’s first and fully digital retail bank in West Africa marks an important milestone in the Bank’s path towards innovation and has been designed with continuous feedback from its clients.

As part of this role, Drogba will be promoting the digital bank in Côte d’Ivoire, set to disrupt the traditional banking sector in the nation. He will lend his voice and image rights through a series of Marketing and Community engagement activities over the next 12 months as part of the campaign. Drogba also becomes the first person in Côte D’Ivoire to open a fully digital account at Standard Chartered Bank.