Now on its 14th year, the GBA Summit is the only banking conference of its kind—focusing exclusively on the power of the Women's Market.

The 2015 GBA Summit will kick off with a first-of-its-kind Global Data Symposium, which will offer a forum for participants to discuss challenges and opportunities around the collection and use of data on the contribution of the Women's Market to the bottom line. Subsequent panels and interactive discussions will cover a number of additional topics, including:

• Customer Insights: What the Alliance knows about women customers
• Business Case: Strengthening data and building the business case
• Customer Advocacy: Key drivers of Net Promoter Score
• Program Implementation: Roles and responsibilities from the C-Suite to relationship managers, and unconscious bias training for staff
• Segment Value Propositions for very small and start-up businesses, high-growth entrepreneurs, the unbanked and the mass market, and by lifecycle need
• Digital marketing and social media strategies
• Beyond the Bank: What needs to be in place to support women-owned SMEs.