Low-income women face major barriers to financial inclusion. To better integrate women into the financial sector, it is critical to provide education for clients. This publication highlights how to develop a financial education strategy that uses existing delivery and communications channels and fits within client and business routines.
In some cases financial education will accompany delivery of a new product, such as savings or insurance, while in others financial education will be used to increase the uptake of existing products. Specific focus is on the two delivery approaches Women’s World Banking is currently employing: mass media campaigns and direct outreach by a financial institution.