Standard Chartered is one of the most internationally diverse banks, with over 70,000 employees and a presence in more than 70 countries. The bank has a strong focus on emerging markets. Since starting to think about a coordinated approach to addressing gender around 2005, it has developed an innovative set of initiatives for women in its workplace, in its communities and for its female customers. The bank views all three strands as important for leveraging the women’s market and has quickly turned this view into a business imperative and key part of their customer strategy.