Crediting and opening a deposit are no longer the only services that SME customers demand from banks. Consultations, training, office space, ‘ATM car’ and even translation services are what modern banks offer their clients in response to growing demands. Another challenge for the banking sector is coming from Generation Z. Having grown up with electronic devices, this segment requires a special approach based on modern technologies. If banks do not manage to respond to these demands rapidly, they may be left outside of the market as 72% of customers globally are willing to bank with a non-bank.