I recently stood in front of a group of investors and business coaches and explained the gap in investment in women-led small businesses. After the presentation, an audience member asked me whether I thought banks and investors should start biasing their services toward women. "No," I replied, "you should unbias them away from men." This is the core of gender mainstreaming: recognizing that current products and services by default cater toward men, since there have historically been far more businessmen than businesswomen.