As banks increasingly recognize the business potential of the female economy and aim to capture the market, they need to understand that women have distinct needs when it comes to financial services providers. 

In this webinar, you will learn how to create value for women customers by understanding their needs, behaviors and attitudes toward banks, and designing a comprehensive value proposition that helps them grow with you.

Join Karyl Akilian, Head of Brands Management, Marketing Group, at BLC Bank in Lebanon and Daniel Gutiérrez, Vice President, Business Development, at Banco BHD León in the Dominican Republic as they share insights on the process their banks undertook to develop a tailored CVP for the Women's Market. They will discuss the importance of developing a holistic CVP for women that covers access to information, education, markets, networks and finance; how they segmented the Women's Market; how they identified each segment's distinct needs; and what they've done to address them. They will also look at key elements of implementing the Women's Market CVP, from integrating it into the sales approach to achieving staff buy-in and skill building.

This event is organized in partnership with Global Banking Alliance for Women (GBA).

About the speakers

Karyl Akilian is Head of Brands Management, Marketing Group, at BLC Bank Lebanon. Launched in 2012, BLC Bank's Women Empowerment program, We Initiative, has achieved an impressive IRR, positioning the Bank as the financial institution of choice for women in Lebanon and as a global example for Women's Market best practices. Karyl was a core member of the team responsible for developing and implementing the We Initiative. She currently oversees the execution of the strategy and marketing plans for the Initiative.

Daniel Gutiérrez is Vice President, Business Development at Banco BHD León. Banco BHD León launched its "Mujer Mujer" program in 2015 as part of its strategy to become the bank of choice for women in the Dominican Republic. The platform offers a holistic (financial and non-financial) value proposition for both SMEs and individual women customers, which includes product bundles focused on key themes - education, health, family well-being and business. Daniel designed the women and SME strategy for BHD León. 

Registration

This webinar is open to members of the SME Finance Forum. If you are a member and would like to attend, contact Farah Siddique fsiddique@ifc.org.