The Emerging Market Multinationals Report (EMR) 2018 is the third of a series of reports on emerging market multinationals (eMNCs) published by the Emerging Market Institute (EMI) at Cornell S.C. Johnson College of Business, Cornell University. Building on the findings of previous years, the 2018 report examines the growing presence of eMNCs on the global stage and compares their performance with other firms from advanced economies (Chapter 1), while Chapter 2 focuses on eMNCs’ role as global acquirers. Chapter 3 explores the extent to which eMNCs are moving beyond cost leadership to focus on branding and product differentiation. While acknowledging the economic performance of emerging economies, Chapter 4 also highlights the serious risks and challenges arising from the changes to the global economy since early 2018. Finally, Chapter 5 pays special attention to the increasing soft power and influence of emerging economies and the extent to which this poses a significant challenge to the international order.
Chapters 6 through 9 are special contributions by the OECD and members of the Emerging Market Research Network. Two of these chapters explore digitalization: the OECD’s contribution (Chapter 6)—a regular feature of this report—examines the impact of digitalization on business in emerging markets, while Chapter 7 delves into the internationalization strategies of digital companies from Latin America. Chapter 8 investigates the case of Colombia as its companies adopt measures to encourage corporate governance and corporate citizenship. Finally, Chapter 9 is a research note on the development process of entrepreneurship education in Chinese universities.