This study assesses the state of a significant, yet underserved, segment of the SME market, known as the “Missing Middle” to better understand specific needs and challenges. It addresses how governments and other stakeholders can help the Middle East and North Africa (MENA) region reach its potential for growth and job creation.
Citi Foundation and Shell Foundation collaborated to commission independent research from Heart and Mind Strategies, an international research and consulting firm, to conduct research in the Middle East in late 2011 through early 2012.