Crowdfunding –the practice of using a large number of investors to raise capital - has become an increasingly popular method of raising money for business. SME spoke to Luke Lang, CMO and co-founder of Crowdcube to find out just how the platform works
How does Crowdcube work?
Crowdcube is an investment platform where people who are backing or supporting a business invest money and, either through equity or getting a stake in the company, get to own a part of the business. 
As a platform, we’re quite distinct from other sites such as Kickstarter, which is a reward-based platform that is very common place and well-known. Crowdcube is often used by larger companies or businesses looking to develop and launch new products.