Highlights
- Women represent a distinct and profitable customer segment that is often underserved by traditional financial products and services.
- Financial institutions must identify, acknowledge, and address gender biases rooted in cultural norms, stereotypes, and institutional processes.
- A structured approach, including understanding gender dynamics, building organizational capacity, and designing inclusive products, helps integrate a gender perspective into their operations.
- This report presents ten guidelines that financial institutions can follow to adopt a more intentional strategy towards the financial inclusion of women.
