Advanced Merchant Payments (AMP) is a leading provider of business loans, accounts receivable financing, and cash-flow management services to small businesses across Asia.
There is a recognized market gap between personal loans and traditional SME financing (whether secured or unsecured). The majority of merchants within this gap do not even apply for a traditional bank loan, believing that:
- The process is too complicated
- The process is too slow / time-consuming
- The documentation requirements are too great
- They are likely to be declined
AMP seeks to service this market gap and help small businesses grow. Any merchant that accepts credit cards for payment and can demonstrate a reliable electronic cash flow is a potential customer. The key is to identify a loan amount that the merchant can afford to repay based upon that cash flow.