Here is one of three Field Notes from the Partnership for Financial Inclusion, a joint initiative of IFC and the Mastercard Foundation, to help DFS providers to tailor products and services to particular market segments as they shed new light on two particular market segments, youth and women, as well as the potential for digitizing social payments on the continent.
Banking on the Future: Youth and Digital Financial Services in Sub-Saharan Africa summarizes insights on youth uptake and usage of DFS from a cross-section of studies over the last six years, and recommends, for example, that providers can better reach out to the youth by offering savings accounts, checking or prepaid accounts, and micro loans.
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