One innovative example of improving rural supply chain challenges through the use of mobile phones can be found in Gujarat, a highly entrepreneurial state in India. Here, the Self Employed Women’s Association (SEWA), the Vodafone Foundation in India and the Cherie Blair Foundation for Women have joined hands to develop a mobile-based Management Information System (MIS) for SEWA’s rural agricultural distribution network. The MIS solution is a user-friendly application targeted at 2,500 women entrepreneurs. The women can capture sales and place orders for additional stock via SMS in their mobile phones.