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New Women's Market Research Reveals Four Myths Banks Believe About the Female Economy

New Women's Market Research Reveals Four Myths Banks Believe About the Female Economy

The Global Banking Alliance for Women (GBA) today unveiled a groundbreaking new study that reveals four common misconceptions bank leaders have about serving female customers.
Myth 1: Male and female customers are the same.
Myth 2: All banks need is “feminized” products.
Myth 3: There is no business case for serving women.
Myth 4: There is no data on gender.

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