The easiest way to increase availability of halal food and other products within the broader Islamic economy is to show businesses that there is profit to be made in serving the market and providing funding and assistance to reach that market. Japanese fund manager Inspire Corp has set up a fund in partnership with the Malaysian state-owned fund manager Permodalan Nasional that will help Japanese companies get halal certification and build sales networks in Muslim countries. The SME sector has always been a big part of the Islamic economy and most sectors outside of Islamic finance are dominated by SMEs rather than big multinationals. The challenge they face is that it is more difficult to reach markets that are not just geographically distant, but where the barriers to entry are created by halal certification.