Keri Gohman, the President of Xero Americas spoke to the role of collaborative work in the financial services industry, and why small business banking in the U.S. required stronger ties between the tech and banking community to rewire small-business economy. In Gohman’s current role, she leads team of individuals focused on transforming financial management for small-business owners and accountants across the Americas.

“Building on banking relationships and partnering with them to better service the highly fragmented small-business market is a huge priority. At the end of the day, it’s about each key part of the financial web working together in a powerful way. When business applications, financial services, financial institutions and accountants connect seamlessly, the business owner can start to put their financial data to work, subsequently rewiring the small business economy,” Keri told Let’s Talk Payments.

Gohman also shares why small business owners can only win if FinTech companies combine their technology with the customer trust and regulatory oversight that banks have mastered.