The Unbundling of Finance is talked about, it is info graphed, and it is happening left and right. Private markets maybe very small in size compared to public markets, but they are increasingly attracting interest and the audience with a “watchlist” in private equity, private debt and real estate is growing.

Traditionally, the investors in these asset classes have been HNW, family offices, accredited investors in the US, and Angel investors and Venture Capital firms. We are also seeing more and more direct and indirect involvement of “the crowd” in this space, which boils down to retail investors. They are either individuals who are willing to do the homework needed to generate higher yields or some alpha (expected from such private investments) or indirectly, via financial advisors and robo- advisors who are integrating such private offerings into their platforms. Financial advisors for example, may use NSRInvest for managed accounts of their clients in order to create and manage a portfolio of P2P loans. Robo-advsiors for example, like Hedgeable offer their clients private investment choices through a partnership with CircleUp (US focused on private consumer products).