On Monday, December 8, experts agreed on the impact of big data in understanding and serving SMEs, emphasizing that while the cost of supporting SMEs used to be expensive, technology has made doing so much easier. Matthew Gamser, CEO of the SME Finance Forum, said infrastructure in the region will be worth $1 trillion, but said SMEs will be worth almost as much “if we can figure out how to serve it.” “What's changed is big data. Why is it important for SMEs? It's not only SMEs that use big data, any SME starting to do business with electronic payment instead of cash is creating a potential footprint making our understanding of them much cheaper,” he said.